332: Stop Writing Boring Subject Lines (+ how to get your emails opened)

If your emails aren’t getting opened, the problem might not be your content. It might be your subject lines.

In this episode, Kendra breaks down why most coaches write subject lines that sound safe, predictable, and instantly ignorable… and how that’s quietly killing their email engagement. She explains the psychology behind curiosity-driven subject lines, why trying to sound “professional” often backfires, and how to write emails people actually want to click on.

Kendra also shares practical examples of subject lines that work, the biggest mistakes coaches make with email marketing, and why your emails should feel more like a conversation than a corporate newsletter. If your open rates are low or your list feels dead, this episode will completely change the way you approach email marketing.

In This Episode:

• The open rate benchmarks you should be hitting (hint: 30%+ for weekly emails, 50%+ for freebie delivery)
• Boring subject lines vs. compelling ones (and why yours are probably the first one)
• The 5 types of subject lines i rotate through every single week... curiosity, story tease, organic, personalized, and authority (with real examples of each)
• The subject line don'ts that are tanking your open rates right now (all caps, too many emojis, title case, vague filler)
• How to A/B split test your subject lines so you always get two chances at a good open rate
• The resend-to-unopens trick that can take your 30% open rate to 40% with almost zero effort
• Why preview text matters (and how to use it as a second subject line)
• The AI hack i use with Claude to find hidden patterns in my subject lines (this one alone is worth the listen)

Referenced episodes:

1. Episode 325 — Email Deliverability (tech setup, DMARC, DNS records, domain verification)
2. Ep. 225: Email Nurture Sequences: Get My Template!

Tools & platforms mentioned:

1. FG Funnels
2. Claude (for subject line analysis)
3. ChatGPT (for subject line analysis)
4. The Weather Network app (for studying clickbait article titles)

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