Every fundraiser knows that stories drive donations. But have you ever stopped to ask what sharing a story actually costs the person who lived it? In this episode of The Difference, host Jay Werth sits down with Maria Bryan—Partnership Marketing Manager at Donorbox and host of the When Bearing Witness podcast—to dive deep into trauma-informed storytelling. They unpack the hidden emotional toll on story owners and development staff, challenge the myth that "ethical storytelling doesn't raise money," and discuss why standard liability releases aren't enough. Plus, Maria shares actionable steps you can implement right away to make your storytelling safer, more dignified, and far more effective.
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