Major donor fundraising is changing, and fast. In this episode, Convergent's Tom Ralser joins Jay Werth to unpack the rise of “impact giving.” Drawing from new 2026 research from the Dorothy A. Johnson Center for Philanthropy and Giving USA, we explore why donors are increasingly focused on measurable outcomes, strategic engagement, and ROI-style philanthropy.
Tom shares practical insights on donor communication, restricted gifts, impact reporting, and how nonprofits of every size can adapt to the more investor-minded generation of philanthropists. We also discuss the risks for a sector increasingly dependent on fewer, wealthier donors, and what fundraisers can do now to prepare for the years ahead.
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