In this episode, we will look at how you can beat a market downturn, like the one we are experiencing today. Since January, the S&P 500 is down 23% and the NASDAQ is down 33%. And of course, we have inflation and the Fed raising interest rates, which slows the economy and increases the cost of credit. This is not a good scenario for growth and equity value creation. But your company still has to grow and is likely still investing in product marketing and sales. So can Jobs-to-be-Done help in a down market? How would you beat a down market and still create equity value for shareholders and stakeholders? Let's explore these possibilities in today's podcast!
Key moments from today's topic on how you would beat market downturn:
00:00 How would you beat a down market and still create equity value for shareholders? 03:11 What’s the first budget to get cut back in a down market? 06:52 Why is it important to define a segment in the first place? 09:41 How a downturn can cause a new group to struggle differently to get a job done. 13:32 Are you getting the job done for somebody who is willing to pay? 17:48 Do you have to flee upstream during the Great Recession? 20:26 Nest thermostat is a great example of an innovation that will take hold in a down market. 24:45 How do you know if you’re headed down the technology driven bet path?
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