How would you beat your competitors in healthcare markets? Healthcare is obviously a huge domain, it is a meaningful percentage of GDP. So if you were going to innovate in healthcare to create equity value, how would you do it? How can Jobs-to-be-Done help your product marketing and sales teams create equity value faster? And with less risk in a market domain? Let's find out some possibilities in our podcast.
Key moments from today's topic on how you would beat Healthcare:
00:00 How can Jobs-to-be-Done help your product marketing and sales teams create equity value faster and with less risk? 02:37 What is the difference between job beneficiaries, executors, and job executors in the CRM market? 10:14 How do you segment your customer base? 15:20 Which customer do you run your segmentation on? 21:01 Why it’s so valuable to drive equity value in healthcare markets 23:57 How do you identify the people who are struggling the most? 29: 34 Apple Watch is a great example of a non-traditional competitor
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