Blair Enns is the founder of Win Without Pitching, the sales training organisation for expert advisors and practitioners.

Author of three books, The Four Conversations: A New Model for Selling Expertise (2024), Pricing Creativity: A Guide to Profit Beyond the Billable Hour (2018) and The Win Without Pitching Manifesto (2010).

Co-host, along with David C. Baker, of the podcast 2Bobs: Conversations on the Art of Creative Entrepreneurship.

Advocate of integrity-based selling and value-based pricing, serving those who are experts first and salespeople second.

In this GYDA Talks, Rob was joined by Blair to gain his insight into how agencies must evolve, with a focus on pricing, postioning and pitching.

They discussed:

  • Challenges in Agency Sales and Marketing
  • Production-Oriented vs. Market-Led Mindset
  • Impact of AI on Agencies
  • Pricing Models in the Age of AI
  • "Win Without Pitching" Relevance
  • "The Four Conversations" Model
  • Challenges in Adopting the New Sales Model
  • Blair Enns' Future Plans
  • Key Advice: Specialisation and Pricing.

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