In this GYDA Talks, Rob talks to Tom Telford. Tom is Clarity’s Chief Digital Officer. He has been leading digital marketing teams for over 20 years. He started out in ‘dot coms’, way before the technology was able to meet the ambition of this new era! This has given Tom a unique set of expertise which underpins his position leading Digital Marketing teams globally.

Rob and Tom discuss Tom’s journey through agency growth to acquisition and the evolution of leadership.

  • The Growth and Acquisition of Three White Hats
  • Current Scale of Clarity
  • The Process of Being Acquired
  • Transition and Changes in Roles and Location
  • Differences Between Running a Small vs. Large Agency
  • Challenges in the Transition of Leadership
  • Lessons Learned Regarding Metrics and Discipline
  • Leading Through the Acquisition of Three White Hats
  • Personal Development and Perspective on Freedom

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