TIMESTAMPS 0:00 Introduction 1:08 Why is it crucial to build an audience 1:53 The best way to build an audience 3:52 The importance of a strategic narrative 8:08 How to build a strategic narrative step-by-step 13:20 The power of category generation 17:48 Serving an underserved niche in a big market 19:37 The Cambrian SaaS explosion 22:50 Building brand salience 25:34 Product Expansion and transient advantages 30:24 How Google is a monopoly and stuck at the same time 33:12 Competing on price 41:00 How to combine messaging and narrative SHOW NOTES The end of competitive advantage: https://hbr.org/2013/08/the-end-of-competitive-advanta Wynter: https://wynter.com/ CXL: https://cxl.com/ Peep on Twitter: https://twitter.com/peeplaja FOR MORE Subscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1 Subscribe to the Growth Memo: https://www.kevin-indig.com/ Follow me on Twitter: https://twitter.com/thegrowthmemo iTunes: https://podcasts.apple.com/us/podcast/tech-bound-podcast/id1488939659 Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg&nd=1 Simplecast: https://tech-bound-podcast.simplecast.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit techbound692.substack.com Rss Apple Podcaster →
