The Agenda: More Gen Zs are buying art. What kind of art are they gravitating towards?

When we think of art collecting, we might picture wealthy buyers spending thousands or even millions of dollars on paintings at auctions.

But a new generation of collectors is emerging, with Gen Zs showing growing interest in everything from traditional paintings to digital art.

What is driving this interest?

And more importantly, is art collecting becoming more accessible to younger buyers or does it remain a pursuit largely reserved for the wealthy?

On The Agenda, Hongbin Jeong speaks with Milon Goh, CEO of Art Again, about how Gen Zs are changing the art collecting scene and what it takes for young people to start their own collections.

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