Dr. Jerry Doby is an award-winning editor, researcher, and media executive known for bridging Hip Hop, entertainment, and business. As Editor-in-Chief of The Hype Magazine since 2012, he leads the editorial vision and digital transformation for one of the world's most influential culture publications.
A recipient of The President's Lifetime Achievement Award, Dr. Doby is also the only President's Lifetime Achievement Award honoree to have published research on the topic of search engine optimization, with his work discoverable on Google Scholar and ResearchGate.
He serves as VP & Head of Communications for JaroGO Media and delivers clear, actionable talks on media leadership, editorial integrity, brand storytelling, and the business of culture. Dr. Doby is Author of several books based on his published paper on SEO-optimization, his latest, an Amazon Bestseller, “The New SEO Playbook for Digital Journalists: Boosting Visibility in Digital News” is based on understanding SEO in the Context of Journalism which requires a comprehensive grasp of how search engines operate and how journalism and SEO can complement each other.
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