"Instagram's not converting for me." Sound familiar?
I hear this constantly. But here's the reframe I want you to take from this episode: the real issue usually isn't Instagram, it's the role you've assigned it in your overall funnel.
In this episode, I'm walking through three real client stories, each one thinking Instagram was "failing" them, and how looking at their actual data and goals changed what Instagram's job was supposed to be in the first place.
If you've ever felt like Instagram owes you sales just because you're showing up there, this one's for you.
If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.
LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE
KEY EPISODE TAKEAWAYS 👇
✨ Why "Instagram isn't converting" is usually a sign of a misplaced expectation, not a broken platform
✨ How to work out what role a channel is actually meant to play (credibility, top of funnel, DMs, repurposing) rather than expecting every post to sell
✨ Why the customer journey isn't linear, and why someone might follow you on Instagram, buy after watching YouTube, and still say "I found you on YouTube"
✨ Why comparing your channel performance to what you see other business owners doing online rarely reflects your actual audience or business
✨ Why you're a business owner first, not a content creator, and how that shifts what each platform is really there to do
SHOW RESOURCES 👇
JOIN us in Content Bootcamp (build your content strategy) – https://www.contentqueenmariah.com/content-marketing-bootcamp
Find out more about how to WORK WITH US – www.contentqueenmariah.com
Connect with us on INSTAGRAM – https://www.instagram.com/contentqueenmariah
If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!
Other than that, enjoy, chat next week 💕
