IN CLEAR FOCUS: Our guest this week is Brett Farmiloe, CEO of Featured, who explores the link between earned media and AI visibility. Discover why Featured acquired Help A Reporter Out (HARO), how to unlock internal subject matter experts, and why human-written pitches perform three times better than AI-generated ones. Brett explains how public relations drives generative search results and shares practical ways to use AI co-pilots without sacrificing authentic human authority.
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