➡️ Join 321,000 people who read my free weekly newsletter: https://newsletter.scottdclary.com
➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory
Michael Gonzalez turned $10,000 in savings into FitTea, the #1 detox tea in America, with more than $100 million in sales, 2 million households and 1.7 million Instagram followers. He pioneered Instagram influencer marketing in 2013, ran campaigns with Kylie Jenner, Kourtney and Khloé Kardashian, and put FitTea in Walmart, Target, CVS, Walgreens and GNC before a nine-figure exit. He then launched HappyTea with a Kylie Jenner endorsement, and has since pushed $200 million+ through ad accounts with his partners, teaching ecommerce founders how to scale.
➡️ Show Links
https://www.instagram.com/teaceo/
https://x.com/teaceoo
https://www.linkedin.com/in/teaceo/
➡️ Podcast Sponsors
Hubspot - https://hubspot.com/
Huel - https://huel.com/scott (Code: scott)
NetSuite - https://netsuite.com/scottclary/
Framer - https://framer.com/design (Code: SuccessStory)
LinkedIn Ads - https://linkedin.com/scottclary
Cohesity - https://www.cohesity.com/datacloud
Whatnot - https://www.whatnot.com/
Monarch - https://www.monarch.com/ (Code: success)
Cash App - https://cash.app/ (Code: cashapp10)
MyFitnessPal - https://podcasts.myfitnesspal.com (Code: SCOTT)
Life at the Speed of Play - https://getmarksbook.com/success
Noom - https://noom.com
➡️ Talking Points
00:00 – Intro
04:30 – Building FitTea for Himself
06:15 – His Early Entrepreneurial Experiments
08:34 – Why Failure Is Your Education
12:01 – When FitTea Took Off
14:38 – When to Pivot or Quit
18:46 – The Hidden Cost of Scale
19:13 – Would He Build Smaller Again?
23:05 – Why He Sold FitTea
26:38 – The Hard Part of an Exit
30:04 – Sponsor Break
33:00 – The Anxiety That Changed Him
40:51 – Building to Escape Yourself
43:08 – Staying Ahead of the Curve
44:16 – How He Worked With the Kardashians
49:46 – The Next Big Marketing Opportunity
53:55 – Sponsor Break
58:35 – AI Is Making Entrepreneurs Lazy
1:00:31 – How to Use AI the Right Way
1:03:29 – Spotting the Next TikTok
1:04:53 – Where He’d Invest Today
1:07:09 – Why Being Yourself Wins
1:12:36 – The Lesson Business Taught Him
1:15:20 – What Humbled Him
1:16:54 – What Success Means Now
1:20:48 – Stop Building Five Things at Once
1:22:27 – Take Massive Action
1:23:15 – Preparation Is Procrastination
1:24:10 – Where to Find Michael
