In the opening episode of the second series of Product Marketing Insider, host Lawrence Chapman is joined by Ashley Wood, Head Of Product Marketing at LANDR Audio Inc. who shares her expertise on product messaging.
Ashley lifts the lid on a variety of transferable insights, including how to elevate brand messaging to target C-suiters, tips for developing and evaluating existing messaging, how to use messaging to effectively highlight your USPs, and a whole lot more.
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