In this episode of the Product Marketing Insider podcast, host Lawrence Chapman is joined by Holly Watson, Senior Product Marketing Manager at Amazon Web Services (AWS).
Holly is a seasoned practitioner with 12 years of experience in the product marketing field and in this episode, we explore a variety of discussion points, including:
What the product marketing team looks like at AWS.
Her product marketing highlight of 2022.
The significant industry shifts she's observed in the last year.
The traits of an effective product marketer.
KPIs she uses to track team performance.
How PMMs improve awareness amongst internal teams.
How she thinks product marketing will evolve in 2023.
Her biggest product marketing success story, to date?
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