After having spent over 20 years in Corporate America, Will Leach left PepsiCo in 2012 to chase his dreams of opening a behavioral science-focused marketing research - TriggerPoint.  In 2017 Will accidentally found out that he had the basic elements required to write a book, so he did just that.  In 2018 he released Marketing to Mindstates.  Because of the books' success, he formed a new company called Mindstate Group. Mindstate Group offers behavioral science tools to help brand managers and planners develop marketing creative that gets people to listen, care, and act.

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