Stefano Puntoni is Professor of Marketing at the Rotterdam School of Management. He joined RSM after completing a PhD in marketing at London Business School. His research has appeared in leading journals, including Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Marketing, Nature Human Behavior, Organizational Behavior and Human Decision Processes, and Management Science, and has been featured in media outlet such as Harvard Business Review, The Times, and the Wall Street Journal.

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