Austin and Louis are headed back to market—but what actually happens when a menswear store goes shopping?We pull back the curtain on the buying side of the menswear business: what shows like Chicago Collective are really like, how we decide what makes it onto our racks, what sales reps tell us to get an order, and why something selling well in another store doesn't necessarily mean it'll sell in ours.We also get into what we're seeing change in menswear right now—from moving away from performance fabrics and synthetics to a return to cotton, wool, pleated trousers, double-breasted suits, and more classic pieces.Plus: why “Made in Italy” doesn't automatically mean quality, the world's most passionate T-shirt salesman, an angry Frenchman and his white pocket squares, and what we're buying for the upcoming season.If you've ever wondered how your favorite menswear shop decides what to carry—or you're in the industry yourself—this is what going to market actually looks like.
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