Austin (Gentleman's Avenue / The Man Shop) and Louis (Aspiring Gent / Primo Tailoring) return after four years to catch up on life, business, and everything happening in men's specialty retail.

This episode: a customer who used AI to argue about his own suit color, a whistleblower client whose $30,000 wardrobe started with a two-hour conversation about faith, the difference between volume and margin retailers, whether sustainability in menswear is still meaningful or just a buzzword, and a proud coaching moment watching a shy employee land his biggest upsell yet.

If you're in the industry — or just curious what running a small menswear shop is actually like day to day — this one's for you.

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