Welcome back to the Hammersley Brothers eCommerce Podcast and our series on the different stages of ecommerce growth.
In this episode, we look at the 500K to 1 million stage.
This is the point where ecommerce founders often think they need more traffic, more products, more channels, more campaigns, and more complexity. But in reality, the next stage of growth usually comes from doing fewer things better.
We cover:
Why is more traffic not always the solution?
How to increase revenue per visitor
Why your store needs a stronger conversion rate, average order value, repeat purchases, and gross margin
Why every product needs to earn its place
How weak products can hurt cash flow and profit
Why your growth roadmap should be based on the biggest bottleneck
How to avoid changing your marketing just because you are bored with it
Why systems beat heroics as your business grows
What profit velocity means and why it matters
Why scaling comes from doubling down on winners
This episode is for ecommerce founders who want to move beyond the early growth stages and build a business that is clearer, more profitable, and easier to scale.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
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