One UX designer, one fast team that stopped inviting him, and one escalation that made everything worse. In part two of UX Has an Identity Crisis, I share a story from a current client project and what it tells us about the rebuild. Why he lost, and why it has almost nothing to do with how good he is. The three roles UX is splitting into right now, and the one I would bet my career on. What I would do in his place from Monday, including how to bring real user evidence into a room with no research budget. And where I think this profession lands in the next two years.
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