Small Business Turnaround Playbook: Inside a Fractional CMO's Growth System

Javier Lozano – Founder of Bolder Media Co., fractional CMO designing predictable growth systems for B2B founders.

In this episode, we look at small business turnaround through the eyes of a fractional CMO/CRO.

I bring Javier into the kind of company I see all the time: doing $5–10M in revenue, good product, but flat growth, weak pipeline, and a marketing "mix" that's really just random acts of advertising.

We talk about:

• How he spots a real growth story in a stalled business by talking to the team, digging into the numbers, and seeing if the market still cares.
• Turning random marketing into a real growth system—so every dollar has a clear job and you know what's actually working.
• His first 90 days playbook when he steps into a messy $6–7M company: what he checks first, what he kills, and what he builds.
• The simple weekly scorecard he uses so founders stop guessing and can see in black and white if demand gen is actually driving revenue.
• What works beyond paid ads for companies without recurring revenue—brand, content, and organic moves that still move the needle.
• When a fractional CMO/CRO beats a full-time hire in a cash-tight business that's already heavy on ops.

We wrap with a concrete success story and how to think about bringing in this kind of help in your own small business turnaround.

If you're sitting on a solid product but flat sales, this one will hit home.