Your company's been losing money for two or three years. Forecasts keep promising a rebound that never comes. Sales are flat or down, SG&A is bloated, and leadership is too close to the problem to see the real issues.
In this episode, I walk through the exact turnaround framework I use when stepping into a struggling mid-market company. These aren't theories. These are real wins pulled straight from the trenches—where outside eyes can find 5% in SG&A savings on day one and unlock a path back to break-even.
We'll break down the practical work: renegotiating everything from freight contracts to ERP licenses, tightening product margins, doing real SKU rationalization, fixing bloated insurance and software stacks, and rebuilding a lean org that can move fast.
Most importantly, we'll cover the hard but unavoidable truth: You can't forecast your way out of a loss. You have to operate your way out.
What You'll Learn:
Why fresh eyes can unlock instant SG&A savings
How marketing becomes a hidden drain when attribution is unclear
Where companies overspend without realizing it (insurance, ERP, freight, audits)
How to evaluate product costs and negotiate meaningful reductions
Why SKU rationalization can lift gross margins quickly
How contribution margin leaks—returns, allowances, promos—quietly kill profit
Why most forecasts are built on hopium, not reality
The 90-day roadmap to stop the bleeding and rebuild the future
How to right-size teams without losing the brand's magic
Why a hunter in sales is non-negotiable for a real turnaround
This is the playbook for owners, CEOs, and PE operators who need clarity fast—and can't afford another year of losses.
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