Malaysia’s retail economy is undergoing a massive digital transformation, with internet penetration at 98% and e-commerce transaction income reaching RM1.3 trillion. However, local brick-and-mortar and domestic e-commerce retailers report being severely squeezed by ultra-low-cost cross-border platforms like Temu and Pinduoduo, raising urgent questions about market fairness and consumer safety.

Dato’ Liew Bin, President of the Malaysia Retail Chain Association (MRCA), joins BFM’s Morning Brief to explore where healthy market competition ends and an uneven playing field begins.


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