Jessi Jean's $1.2 million Yap Challenge launch is a marketing case study for the record books, and in this episode I’m sharing my vantage point as a 24 year pro speaking veteran and communication expert (and it's probably not what you think). We’ll drill into the three intangible qualities that I believe led to her massive success (none of which have anything to do with positioning, offer design, or marketing tactics). Plus I share my own "curse of the expert" moment and what 24 years of speaking on stages didn't prepare me for in building my business. NOTE - this episode isn’t just about "the launch", but rather how YOU show up as an expert moving forward in this “attention economy”.
What You'll Learn
A breakdown of Jessi Jean’s Yap Challenge launch from a speaking/ communication expert
The three qualities I saw in Jessi that contributed to her community building success (none of which have anything to do with marketing tactics)
The "curse of the expert," and why it makes it harder to teach the thing you're best at
Why discomfort watching someone else win is often a map back to your own values
Why the "she wasn't really new to this" criticism going around misses the point
What's coming in Part 2: the recipe for combining confidence and competence into real momentum
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