In this episode I'm joined by Laura Schoenfeld, strategic advisor and founder of The Nourished CEO, for a conversation about messaging, and it turned into an incredible discussion about so much more. 

This episode gets into:
– why messaging is the skill most experts try to shortcut and why that always backfires
 – the "good student trap" and how it's quietly draining people's businesses
 – Laura's take on where the industry is going and why the competitive edge is going to be your actual voice
– how Laura uses AI to amplify her content without letting it originate the ideas (and what that process actually looks like)
 – the "would you hire someone for this?" test for deciding what to delegate to AI
 – why the people who keep practicing their communication out loud are going to win

By the end of this episode, you'll have a very different lens on where to use AI in your business, and a clear sense of where your voice has to show up first.

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