We’re pressuring farmers to solve complex challenges like water quality, but are we missing the bigger picture? What about the fundamentals around our food system model – the unpaid true cost of food, disconnected customers and the lack of incentives that support lighter farming.
Through the Taupo Beef brand, Mike & Sharon Barton are rebuilding the model on a foundation of transparency, conservation advocacy and fair prices for farmers. Their B2B and B2C brand proves that it’s possible to farm within limits, earn a living and bring people along for the journey.
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