S18 E02: Francesco Galli Zugaro, Founder & CEO of Aqua Expeditions

Scott Kerr is joined by Francesco Galli Zugaro, founder and CEO of Aqua Expeditions, an ultra-luxury small‑ship cruise operator specializing in taking UHNW travelers on immersive expeditions to some of the world's most remote destinations. Francesco, who founded Aqua in 2007 and a pioneer of luxury river cruising, discusses why expedition cruising resonates with wealthy travelers and if their risk tolerance has changed in the last 20 years. He also talks about why Aqua deliberately chooses to slow down and go deeper into each destination’s ecosystem and culture on its voyages, how ultra-affluent guests getting younger and more active, and why its fine dining program is a psychological luxury counterpoint to the sensorially intense expeditions. Plus: Preserving Aqua's founder-led culture and exploratory DNA after its recent acquisition by Ponant Explorations Group

Featuring: Francesco Galli Zugaro, CEO of Aqua Expeditions (aquaexpeditions.com)

Host: Scott Kerr, Founder & President of Silvertone Consulting

About: Host Scott Kerr gives you the in-depth, unfiltered interviews with leaders of the world's most influential luxury brands. Kerr chats with the biggest names in the luxury business, from CEOs and presidents to creative directors and fashion designers, about the forces redefining the sector: from customer expectations and brand relevance to new approaches in creativity, operations, AI and growth strategy. 

Let me know what you think of the show. Email me at scott@silvertoneconsulting.com

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