S17 E08: Simon Kneen, Brand President at J.Hilburn

Scott Kerr sits down with Simon Kneen, brand president and creative force at custom menswear clothier J.Hilburn. Over the course of his career at places like Brooks Brothers, Banana Republic, and French fashion house Balmain, Simon has helped shape some of the most recognizable names in apparel. He explains why men have shifted their desire towards better fit apparel and intentional dressing, what he learned from repositioning Brooks Brothers and how his Banana Republic x Mad Men collaboration set a benchmark for TV‑to‑retail capsules. Simon also discusses how J.Hilburn blends atelier‑level product with a direct, stylist‑driven distribution model, why its stylists think like hoteliers, and what differentiates good, better, and exceptional materials in real life. Plus: How social meida platforms now function as each man’s “personal magazine."

Featuring: Simon Kneen, Brand President at J.Hilburn (jhilburn.com)

Host: Scott Kerr, Founder & President of Silvertone Consulting

About: The Luxury Item is the leading podcast on the business of luxury, and an important resource for global industry decision makers who want to stay one step ahead. Listen to insightful conversations with leaders of the world's most influential luxury brands as they share the latest trends, insights, and strategies that are helping them forge a strong path forward.

Let me know what you think of the show. Email me at scott@silvertoneconsulting.com

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