What drives people to start businesses that matter?

In this episode of Podcast or Perish, I talk with Prof. Eileen Fischer, the Anne & Max Tanenbaum Chair in Entrepreneurship and Family Enterprise at the Schulich School of Business, York University. She studies the cultural and emotional dimensions of entrepreneurship, exploring how meaning and identity motivate business creation beyond profit.

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Full transcript, photos, and related resources:

https://www.podcastorperish.ca/episodes/episode-052-eileen-fischer

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Podcast or Perish is about academic research and why it matters. Hosted by Prof. Cameron Graham.

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