What makes one product seem more authentic than another?
In this episode of Podcast or Perish, I talk with Prof. Maxim Voronov, Professor of Sustainability and Organization Studies at the Schulich School of Business, York University. Drawing on his paper “Distilling Authenticity: Materiality and Narratives in Canadian Distilleries’ Authenticity Work,” we discuss how industries craft credibility through storytelling, material culture, and emotion—and what that reveals about change inside organizations.
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