The Next Music Industry Middle Class Will Be Built Around Relationships That Survive the Platform

Making a Scene Presents - The Next Music Industry Middle Class Will Be Built Around Relationships That Survive the Platform

The music industry has become remarkably good at collecting information about fans, tracking transactions, and creating new ways to sell music. Unfortunately, the people making the music are often the last ones allowed to benefit from all that information. As AI, Smart Media, blockchain payments, and fan loyalty systems reshape the business, independent artists have an opportunity to change who controls the relationships that make music valuable.

The Music Business Has a Relationship Problem

There is something wonderfully absurd about the modern music industry. We now have artificial intelligence that can create remarkably convincing recordings, algorithms that can predict which song somebody might enjoy next, and technology that allows a piece of cardboard with a tiny electronic chip to unlock an entire interactive album experience. Streaming services can measure listening activity across enormous global audiences, while sophisticated ticketing systems can identify fans who qualify for special concert access based on their listening habits. We have managed to develop some extraordinary tools, yet an independent musician can still perform in front of several hundred enthusiastic people on Saturday night and return home Sunday knowing almost nothing about the audience that just spent two hours cheering for them. Apparently, teaching a computer to imitate a symphony orchestra was easier than giving the guitar player a reliable way to stay in touch with the people who bought tickets.

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