Making a Scene Presents - 25 Smart Media Products You Can Actually Build for Your Merch Table How to Turn Ordinary Merch Into Physical-Digital Collectibles Without Setting Fire to the Tour Budget
The first generation of Smart Media Albums has arrived, and now comes the much more interesting question: what can an independent artist actually make with this stuff?
That question matters because nobody needs another technology looking for an excuse to exist. The music business has already provided artists with enough revolutionary tools that somehow require a monthly subscription, three passwords, a tutorial video and the patience of a Buddhist monk before anybody earns twelve dollars. Smart Media becomes interesting when we stop treating NFC as the product and start treating it as the invisible doorway inside a physical object a fan genuinely wants to own.
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