What does it look like to build a pet care business that means something beyond today's appointments and revenue? Jillian and Bert Riegelsperger, owners of Mama Jill's Pet Care in Smithfield, North Carolina, share how a desire for greater freedom grew into a family business rooted in trust, service, and a deeply personal mission. They discuss building sustainable pricing and boundaries, maintaining high standards inside clients' homes, and balancing their very different strengths as husband-and-wife business owners. Jillian also shares how the loss of her brother Stephen shaped the business's connection to suicide prevention and their desire to remind people that they matter. Together, they explore what it takes to turn dreams into goals and build a company their children could one day choose to carry forward.
Main topics:
- Building a Generational Business
- Trust Through Consistent Service
- Balancing Care and Profitability
- Working Successfully With Family
- Turning Dreams Into Goals
About our guest: "We can dream it, but is it a dream or is it a goal?"
There's a big difference between having an idea for your pet care business and building a plan to make it happen. Jillian and Bert of Mama Jill's Pet Care have plenty of dreams for their company, but they're learning to slow down, look at the numbers, understand the costs, and identify the steps required to move forward.
That matters whether your goal is hiring your first employee, adding a service, opening a facility, or simply creating a business that gives your family more freedom.
Dreaming gives you direction. Planning gives you movement.
On this episode of Pet Sitter Confessional, we talk about building a business for the long term, balancing heart with financial sustainability, protecting client trust, and creating something that might one day continue without you.
About our guest: Jillian and Bert are the owners of Mama Jill's Pet Care, a personalized in-home pet care company serving Smithfield, North Carolina, and the surrounding area. After years in corporate accounting and the fire service, they launched the business with a vision of creating greater freedom for their family and something their children could one day choose to continue. Their approach centers on dependable care, integrity, strong client relationships, and treating both pets and homes with respect. Mama Jill's Pet Care also carries a personal connection to suicide prevention in memory of Jillian's brother, Stephen.
Links:
Mama Jill's Pet Care: https://www.mamajillspetscarellc.com
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Full show notes and transcript
Disclaimer: The views and opinions expressed by our guests are their own and do not necessarily reflect those of Pet Sitter Confessional, its hosts, or sponsors. We interview individuals based on their experience and expertise within the pet care industry. Any statements made outside of this platform, or unrelated to the topic discussed, are solely the responsibility of the guest.
Music: "Almost August" by Dan Lebowitz. Used under the Creative Commons Attribution 3.0 Unported License (CC BY 3.0). Source: Directory.Audio. Edited for length and mixed with spoken audio.
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