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The UK VAT Cut for Attractions: Pass Savings to Guests or Invest in Growth? with Clive Morris

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In this episode of Skip the Queue, Andy Povey is joined by Clive Morris, founder of CCM Consulting, to explore the financial realities facing visitor attractions. They discuss the recent UK VAT changes, why collecting the right operational and financial data matters, and how attractions can strengthen the case for future VAT reform. Clive also shares practical advice on connecting finance with day-to-day operations to support better business decisions.

Topics Discussed

  • The recent VAT changes affecting UK visitor attractions
  • Why finance and operations should work more closely together
  • The importance of collecting accurate visitor and revenue data
  • Building the case for future VAT reform
  • Using financial insights to improve operational decisions
  • Common financial challenges facing attractions
  • Practical advice for attraction leaders and finance teams
  • How better reporting supports long-term business growth

 

Show references: 

 

Clive Morris - founder of CCM Consulting

 

Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce.

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Credits:

Written by Sami Entwisle 

Edited by Steve Folland

Produced by Emily Burrows and Sami Entwisle (Plaster)

Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey

 

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