Inside Arcade Arena: Building the World’s New Live Gaming Experience - Matt Stubbs

In this episode, Matt Stubbs, Creative Director at Little Lion Entertainment, shares insights into the innovative world of immersive entertainment, from the origins of the Crystal Maze to the cutting-edge Arcade Arena concept. Discover how technology, storytelling, and experiential design are shaping the future of location-based entertainment.

Topics Discussed

• The evolution of immersive experiences from theatre to tech-driven attractions
• The concept and development of Arcade Arena as a new entertainment category
• The integration of gaming, live performance, and technology
• Designing scalable and repeatable experiences like Pac-Man and Chaos Carts
• The importance of human interaction and storytelling in immersive entertainment
• Future trends in location-based entertainment and destination experiences
• The role of innovation, testing, and iteration in attraction development
• Balancing nostalgia with new technology to create engaging experiences

Show references: 

Matt Stubbs - Director of Creative at Little Lion Entertainment

• https://littlelionentertainment.com/
• https://www.linkedin.com/company/little-lion-entertainment-limited/
• https://www.linkedin.com/in/matt-stubbs-8869161b0/

Arcade Arena opening in September 

https://www.rli.uk.com/little-lion-entertainment-unveils-arcade-arena/

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Credits:
Written by Emily Burrows (Plaster)
Edited by Steve Folland
Produced by Emily Burrows and Sami Entwistle (Plaster)

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