Sam went from drinking five Red Bulls a day as a civil engineering student in Paris to founding one of the most exciting retail concepts in Canada right now. In this episode, we sit down with the founder of KaleMart24, the health-forward convenience store brand that is quietly taking over Montreal and setting its sights on the US market.
We get into how he spotted a massive gap in the North American convenience store industry, why he tested three completely different store formats at the same time before scaling, and how he built a 20-location franchise operation with a core team of three people, two of whom started as cashiers.
Sam also opens up about his Dragons Den experience, what actually happens when a Dragon threatens to sue you on national television, how brands pay to get shelf space in his stores, and why he believes the proof of concept has to come before the pitch every single time.
If you are thinking about starting a business, scaling one, or just want to understand how someone turns a matcha habit into an empire, this episode is for you.
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