This week I’m sitting down with a fourth-generation spice merchant Ayman Saifi who turned a stagnant family import business into a premium spice brand "A Spice Affair" now sold in 7 countries, 4,000+ TJ Maxx and Marshalls locations across the US, and growing fast online.
We get into all of it — the seven years of losing money, the two years without a salary, the marketing agency that almost tanked everything, and the single decision in 2018 that completely changed the trajectory of his business.
If you’ve ever felt like you’re building and building and going nowhere, this episode is going to hit.
We talk about:
Why he went all-in on manufacturing his own product (and why it scared him)
The $0-investment pitch that landed his first retail account at Winners
The ambassador program that’s now outperforming paid ads
Why he says going after the big fish takes the same energy as the small fish
Balancing a growing business, a new baby, and a wife who eventually joined the company
This is the kind of conversation that makes you want to get out of your own way and just start.
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Carine Badran. Innehållet i podden är skapat av Carine Badran och inte av,
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