376: How To Write Cold Emails For Sales

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After 23 years of writing marketing emails and hundreds of cold calls, I've discovered that the businesses getting the best response rates aren't the ones with the most sophisticated copy. 

They're doing something that feels almost backwards. 

I walk you through the exact psychology behind why people read, or ignore, your emails, and the counterintuitive writing rule that changes everything. 

If your emails are getting opened but not answered, this one's for you.