121. A Recipe For PR Public Relations Success - John Rarrick

In this episode of the Growth Marketers, John Rarrick, a PR veteran with a unique background in acting, shares his insights on the evolution of PR, the importance of earned media, and how to craft a compelling brand story that resonates with your audience.

You'll also learn how to measure the ROI of your PR efforts and stay ahead of the curve in the ever-changing world of communications. Tune in for valuable insights on marketing tactics and how to stay ahead of the curve in today's digital age.

00:00 Intro 00:20 John Rarrick & his entrepreneurial journey 05:24 How has the PR industry changed over the years? 10:40 Earned media vs influencer marketing 11:38 How to build a strong brand through earned media 16:00 Thought leadership for business growth 17:50 Why invest in media appearances: Brand Sentiment & ROI 19:50 How to get started with building a brand through earned media 23:40 Movius: What they do 31:07 Most effective customer acquisition strategies 38:15 Advice to younger self

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