In this episode of Growth Marketers, I had the pleasure of meeting with David Partain, Head of Brand Activation and Administration at Northern Trust, a professional with extensive marketing and leadership experience.
With a career full of remarkable accomplishments, David sheds light on the complexities of the sales process and the critical role of excellent communication between sales and marketing teams.
David acknowledged the value of mentors, quality relationship-building, and continuous learning as key elements in leadership and career growth in the marketing field, highlighting the significance of establishing excellent vendor connections in the fast-paced market environment of today.
00:00 Intro
00:15 David Partain & his professional background
02:55 Challenges of promoting financial products
05:50 Changes in marketing financial products
08:20 The constant principles of effective marketing
11:25 How to justify marketing investments
17:30 How to build great team and positive company culture
23:20 David's go-to leadership principles & learning strategies
32:05 How to hire the right marketing agency
37:20 Productivity hacks
42:35 Advice for business leaders on delegating
46:10 Advice for young professionals growing into leadership roles
Connect with David Partain
LinkedIn : https://www.linkedin.com/in/davidpartain/
Website: https://www.northerntrust.com/asia-pac/home
If you love marketing tips and strategies, join me over at @SmarketerSam for more great content! : https://www.youtube.com/@SmarketerSam
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