Rethinking Body Odor With Future Society Founder Jasmina Aganovic, Part 1

What if managing body odor started with feeding your skin’s ecosystem? MIT-trained scientist and Future Society founder Jasmina Aganovic joins us to explain the thinking behind Base Scent, the unscented treatment Kirbie hasn’t stopped talking about.

In Part 1, we discuss how Jasmina says the product works, why our personal scent changes over time, and why bringing something new to beauty requires more than a great formula. We also unpack what Future Society’s extinct-flower fragrances actually recreate, where she sees cosmetics and aesthetic treatments converging, and the consumer conversation missing from beauty’s rush toward AI. Plus, Jasmina shares her skincare and makeup staples—including a very good Naked palette throwback. Then, we tease Jasmina's next big project. Be sure to tune in on Tuesday for more details.

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