Patrick Ta Beauty vs. CVS, Sephora’s Seth Rogen Reveal & a Kirboween Debrief

Britney Spears and Miss Piggy have questions about beauty distribution.

Kirbie and Sara unpack Patrick Ta Beauty’s lawsuit against CVS over allegedly unauthorized sales, including the brand’s arguments about warranties, customer service and the appearance of an official partnership. What does buying outside an authorized retailer mean for shoppers, and how much does a product’s placement shape our perception of a brand? Then, Sephora becomes “Sethphora” for a Seth Rogen holiday campaign. We discuss why the reveal left us confused and whether every campaign needs a teaser. Plus: a Kirboween debrief featuring Kirbie’s custom Britney costume, fragrance fortunes and a jump-scare glambot; the Halloween candy debate; and the Smashbox foundation earning a spot in their rotations.

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