I am SO pumped to share this episode with you because it's proof that the strategies I teach actually work in the real world.
My student Stephanie Kase just pulled back the curtain on how she made $20,013 during Black Friday 2024 using my Black Friday in a Box strategy. And she documented EVERYTHING.
We're talking about a woman who doubled her previous year's Black Friday results without massive audience growth. She went from making her typical $4-6K flash sales to hitting a goal that honestly seemed ambitious when she set it.
What I love most about Stephanie's approach is that she didn't just follow my strategy blindly - she adapted it, tested it, and made it work for her business. She ran five days of deals, used strategic upsells, and even threw in some warm audience Facebook ads that generated a 13.4x return on ad spend.
This isn't just about the numbers though. Stephanie breaks down exactly what worked, what didn't, and what she's changing for next year. She's sharing the behind-the-scenes reality of running a successful Black Friday campaign, including the 500 people who unsubscribed (and why she's totally fine with that).
Grab Black Friday in a Box while it’s on SALE: https://gemmabonhamcarter.com/black-friday
What you'll learn:
The exact 5-day deal structure that generated over $20K in sales
How strategic upsells and order bumps added $4,100 to her revenue
Why running ads to warm audiences only resulted in 13.4x return on ad spend
The specific email timing strategy that worked (and what didn't)
Her biggest mistakes and what she's doing differently in 2025
The email subject lines that got the highest open rates during Black Friday week
How she prepared her audience weeks in advance with a Black Friday catalog
The backend technical issues you need to avoid when running daily deals
Resources Mentioned in this Episode:
Black Friday in a Box: https://gemmabonhamcarter.com/black-friday
Stephanie's breakdown and free Black Friday debrief document here: https://www.youtube.com/watch?v=OgJSgXeShB4
Your Next Steps:
Work with Me: https://www.gemmabonhamcarter.com/programs
What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools
Connect on Social: https://www.instagram.com/gemma.bonhamcarter
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