Starting a podcast to grow your business? Hold up. Before you default to that classic interview format everyone seems to be doing, let's talk strategy.
I recently had a coaching call where this exact topic came up, and it got me fired up because I see so many course creators and coaches launching podcasts without a clear purpose—just copying what they see others doing and wondering why it's not converting into sales.
This episode isn't just about podcast formats; it's about getting crystal clear on your actual goals and building a strategy that serves YOUR vision, not someone else's. Whether you're planning your first episode or six months deep wondering why nothing's happening, this one's for you.
I'm breaking down the real advantages and pitfalls of interview versus solo episodes, when each format makes sense, and why most course creators should be anchoring their shows in solo content if they want to see serious business growth. Plus, I'm sharing the pattern I see over and over again that's killing conversion potential.
What You'll Learn:
Why interview episodes might be sabotaging your sales (even if they feel easier)
The advantages of solo episodes for building your personal brand and authority
When interviews actually make sense for your business goals
How to strategically mix both formats without losing focus
The core principle you need to apply everywhere in your business, not just podcasting
Specific questions to ask yourself to align your strategy with your actual goals
Your Next Steps:
Watch my new AI workshop to learn how I built a custom set of AI Assistants to help me run my business: https://www.gemmabonhamcarter.com/aiworkshop
Work with Me: https://www.gemmabonhamcarter.com/programs
What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools
Connect on Social: https://www.instagram.com/gemma.bonhamcarter
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