If you do a quick search on the power of consistency, you'll find articles about business, habit building, recruitment, personal success, and customer services - just to name a few. I'm going to add marketing and branding to the list.
Clarity paired with consistency are two important elements of building a brand. Clarity of who you are as a business and a brand contribute to clarity in marketing and messaging.
But clarity of branding and marketing will not mean a thing without consistency.
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