The PR Week: 7.16.2026 - Jennifer Risi, The Sway Effect

The latest edition of The PR Week features Jennifer Risi, founder and president of The Sway Effect.

Risi founded The Sway Effect, a New York-headquartered global marketing and communications agency, exactly seven years ago on July 16. In 2025, The Sway Effect reported revenue of $4.9 million, up 11% from the same period a year prior, according to PRWeek’s latest Agency Business Report. 

Risi discusses what her firm has been up to, what she attributes its success to and highlights some client campaigns. 

She also talks about her takeaways from this year’s Cannes Lions International Festival of Creativity.

Plus, PRWeek news editor Diana Bradley reviews the biggest PR and communications news of the week with newly promoted senior reporter Julia Walker, including how brands are cracking jokes amid the cyclospora outbreak; the FDA taking steps to make good on its threat to remove the adequate provision rule for pharma DTC ads; Praytell’s expansion into the Asian market; and people moves atSeatGeek, Etsy, Whoop and Unilever.

PRWeek.com

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