“PR is no longer that last mile. We’re the starting point in many initiatives.” Chris Foster, CEO of Omnicom Public Relations (OPR), spoke those words as he sat down with PRWeek in Cannes. This was evident in the many PR-led Cannes Lions award victories. It was equally apparent as Foster discussed his main takeaways from his time on the Croisette. These included a notable shift from ad influence to earned influence and the prevalence of reputation in conversations on the ground. Foster's all-encompassing chat with PRWeek executive editor Frank Washkuch also covered AI and the early days of OPR post-Omnicom-IPG merger. A must-listen.
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