Breaking into any industry is difficult, but it is especially challenging when going against the large food manufacturers. Shekhar Patel, CEO of Mushroom Squared, discusses how he has benefitted from his time spent as Director of R&D at PepsiCo’s Advanced Research Group when bringing a burger alternative, made with mushrooms, to market. He shares the importance of taste, nutrition, profitability, and customer satisfaction when developing a new product. 

Learn more at mushroomsquared.com and follow on Instagram @mushroomsqrd

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Production credit: Social Media Cowboys

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