In This Episode You'll Learn:
- Why the "summer slowdown" is largely a self-fulfilling prophecy
- Dr. Noel Lloyd's principle: "Record Keepers Are Record Breakers"
- The three biggest summer marketing mistakes chiropractors make
- How one clinic generated 104 new patients in a single summer month
- Why community outreach events outperform passive marketing during the summer
- How to successfully use farmers markets, city festivals, and community events
- The power of apartment pool parties, pizza nights, and wellness happy hours
- Why teacher appreciation and massage events create high-quality new patient opportunities
- The follow-up call strategy that can triple patient show-up rates
- How to create strategic partnerships with apartment managers and local businesses
- Why "If It Isn't Fun, You're Doing It Wrong" should be your summer marketing mantra
Key Takeaway
The patients haven't disappeared during the summer—their routines and gathering places have simply changed. The practices that continue to market, engage their communities, and follow up consistently are the ones that break records while everyone else waits for September.
Resources Mentioned:
- Community Outreach Assistant (COA) programs
- MyoVision and SAM scanning technology
- Farmers Markets & Community Festivals
- Apartment Pool Parties & Wellness Events
- Teacher Appreciation Outreach Programs
Ready to Grow Your Practice?
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About Five Star Management
Five Star Management helps chiropractors build more profitable, scalable, and enjoyable practices through proven systems for leadership, marketing, associate development, team training, and patient retention.
Note: This episode was created using AI-generated voices and is based on training content, coaching sessions, and educational materials developed by Dr. Noel Lloyd and the Five Star Management team.
